Privacy Policy

Purpose and Scope

This Privacy Policy explains how DecisionNext, Inc. (“DecisionNext,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information about visitors to our website and users of our services. We are committed to protecting your privacy and handling your data transparently and securely.

This Privacy Policy applies to:

• Our public website at https://www.decisionnext.com
• Our web applications and services (Direct and Enterprise instances)
• Any related media channels, mobile websites, or applications
• Information collected through forms, newsletters, and customer interactions

Please read this Privacy Policy carefully. By accessing our website or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

This Privacy Policy complements our internal Data Protection Policy and supports our commitment to data privacy and security.

Last Updated: January 27, 2026

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the effective date of the latest version at the top of this policy.

Notification of Changes:

• Material changes will be communicated via email to registered users or prominent notice on our website
• For non-material changes, the updated policy will be posted on our website
• Continued use of our website or services after changes become effective constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Information We Collect

We collect information in several ways to provide and improve our services.

Information You Provide Directly

Contact Information:

• Name, email address, phone number, company name, job title
• Collected through contact forms, demo requests, newsletter subscriptions, and account registration

Account Information:

• Username, password, company details, billing information
• Collected when you create an account or subscribe to our services

Communications:

• Information you provide when contacting us via email, phone, chat, or support tickets
• Feedback, questions, and comments you submit

Payment Information:

• Billing address and payment card information
• Processed securely through third-party payment processors (we do not store complete payment card numbers)

Marketing Preferences:

• Newsletter subscriptions and communication preferences
• Preferences for receiving promotional materials

Information Collected Automatically

Device and Usage Information:

• IP address, browser type and version, operating system
• Device identifiers, screen resolution, language settings
• Pages visited, links clicked, time spent on pages
• Referring website or source
• Date and time of access

Cookies and Tracking Technologies:

• Cookies, web beacons, tracking pixels, and similar technologies
• Used to remember preferences, analyze usage, and deliver targeted content
• See “Cookies and Tracking Technologies” section below for details

Analytics Data:

• Website traffic, user behavior, and engagement metrics
• Collected via Google Analytics, LinkedIn Page Analytics, and similar tools
• Aggregated and anonymized where possible

Information from Third Parties

Business Partners and Service Providers:

• Information from marketing partners, lead generation services, or data enrichment providers
• Business contact information for sales and marketing purposes

Public Sources:

• Information from public databases, social media profiles, and professional networking sites
• Used to enhance our understanding of prospects and customers

Third-Party Integrations:

• Information from third-party services you connect to our platform (with your authorization)
• Examples: Slack, Microsoft Teams, Google Workspace integrations

How We Use Your Information

We use collected information for the following purposes:

Service Delivery and Account Management

• Providing Services: Delivering the services you request, processing transactions, and managing your account
• Authentication: Verifying your identity and authenticating access to your account
• Customer Support: Responding to inquiries, troubleshooting issues, and providing technical assistance
• Service Improvement: Analyzing usage patterns to improve functionality, performance, and user experience

Communication

• Transactional Communications: Sending account notifications, service updates, security alerts, and administrative messages
• Marketing Communications: Sending newsletters, promotional materials, product announcements, and event invitations (with your consent)
• Surveys and Feedback: Requesting feedback on our services and conducting customer satisfaction surveys

Business Operations

• Analytics and Research: Analyzing trends, user behavior, and market conditions to inform business strategy
• Product Development: Developing new features, services, and products based on user needs and feedback
• Security and Fraud Prevention: Detecting, preventing, and responding to security incidents, fraud, and unauthorized access
• Legal Compliance: Complying with legal obligations, enforcing our terms of service, and protecting our rights

Marketing and Advertising

• Targeted Advertising: Delivering relevant advertisements on our website and third-party platforms
• Lead Generation: Identifying potential customers and nurturing business relationships
• Remarketing: Showing ads to visitors who have previously interacted with our website
• Marketing Analytics: Measuring the effectiveness of marketing campaigns and optimizing strategies

Aggregated and Anonymized Data

• Statistical Analysis: Creating aggregated, anonymized datasets for industry research, benchmarking, and trend analysis
• Public Reporting: Sharing anonymized insights and statistics that do not identify individuals

Legal Bases for Processing (GDPR and Privacy Regulations)

For users in the European Economic Area (EEA), United Kingdom, and other jurisdictions with similar privacy laws, we process personal data based on the following legal grounds:

Consent:

• You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications)

Contract Performance:

• Processing is necessary to fulfill our contract with you (e.g., providing services you have purchased)

Legal Obligation:

• Processing is necessary to comply with legal or regulatory requirements

Legitimate Interests:

• Processing is necessary for our legitimate business interests (e.g., fraud prevention, analytics, product improvement) and does not override your rights and freedoms

Vital Interests:

• Processing is necessary to protect your vital interests or those of another person

You have the right to withdraw consent or object to processing based on legitimate interests at any time by contacting us at privacy@decisionnext.com.

How We Share Your Information

We do not sell your personal information to third parties. We may share information in the following circumstances:

Service Providers and Business Partners

Third-Party Service Providers:

• We engage trusted third-party companies to perform functions on our behalf, including:
  • Cloud hosting (AWS)
  • Email delivery (SendGrid, Mailchimp)
  • Analytics (Google Analytics, ZoomInfo)
• These providers have access to personal information only as needed to perform their functions and are contractually obligated to protect your data

Business Partners:

• We may share information with business partners to offer products, services, or joint marketing initiatives
• Sharing is based on your consent or our legitimate business interests

Affiliates and Corporate Transactions

Corporate Affiliates:

• We may share information with our parent company, subsidiaries, and affiliates for business operations, marketing, and service delivery
• Affiliates are required to honor this Privacy Policy

Mergers, Acquisitions, and Asset Transfers:

• If DecisionNext undergoes a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity
• You will be notified of any such change and your options regarding your information

Legal Requirements and Protection of Rights

Legal Compliance:

• We may disclose information to comply with legal process, court orders, subpoenas, or government requests
• Includes responding to lawful requests from law enforcement or regulatory authorities

Rights Protection:

• We may disclose information to:
  • Protect and defend DecisionNext’s rights, property, and safety
  • Prevent fraud, security threats, or illegal activities
  • Enforce our terms of service, policies, and agreements
  • Protect the rights, property, and safety of our users and the public

With Your Consent

• We may share information for purposes not described in this policy with your explicit consent

Aggregated and Anonymized Data

• We may share aggregated, anonymized data that does not identify individuals with third parties for research, marketing, analytics, or other purposes

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content.

Types of Cookies We Use

Essential Cookies:

• Required for website functionality and services
• Enable core features like authentication, security, and session management
• Cannot be disabled without affecting website functionality

Analytics Cookies:

• Collect information about how visitors use our website
• Help us understand traffic patterns, popular content, and user behavior
• Examples: Google Analytics, Mixpanel

Functional Cookies:

• Remember your preferences and settings
• Provide enhanced features and personalization
• Examples: language preferences, region settings

Marketing Cookies:

• Track visitors across websites to deliver targeted advertising
• Measure advertising campaign effectiveness
• Enable remarketing and retargeting campaigns
• Examples: Google Ads, LinkedIn Ads, Facebook Pixel

Third-Party Tracking

Analytics Providers:

• Google Analytics: Tracks website usage and visitor behavior
• LinkedIn Page Analytics: Measures LinkedIn page performance

Advertising Networks:

• Google Ads, LinkedIn Ads: Deliver targeted advertisements

Your Cookie Choices

Browser Settings:

• Most browsers allow you to manage cookie preferences through settings
• You can block, delete, or receive warnings before cookies are set
• Note that blocking cookies may affect website functionality

Opt-Out Tools:

• Network Advertising Initiative Opt-Out Tool: https://optout.networkadvertising.org/
• Digital Advertising Alliance Opt-Out Tool: https://optout.aboutads.info/
• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

Do Not Track (DNT):

• Some browsers offer Do Not Track signals
• There is no industry consensus on DNT implementation, and we do not currently respond to DNT signals
• If a standard emerges, we will update this policy accordingly

Note: Clearing cookies, changing browsers, or using a new device may require re-setting your preferences.

Data Security

We implement robust security measures to protect your information from unauthorized access, use, disclosure, alteration, and destruction.

Security Measures

Technical Controls:

• Encryption of data in transit using TLS 1.2 or higher
• Encryption of sensitive data at rest using AES-256
• Secure authentication and access controls
• Multi-factor authentication (MFA) for administrative access
• Regular security audits and vulnerability assessments

Administrative Controls:

• Security policies and procedures per SOC 2 Type II requirements
• Employee training on data protection and privacy
• Background checks and confidentiality agreements for personnel
• Incident response procedures

Physical Controls:

• Cloud infrastructure hosted in secure, certified data centers (AWS, Google Cloud)
• Physical access controls and monitoring

Limitations

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

You are responsible for:

• Maintaining the confidentiality of your account credentials
• Using strong, unique passwords
• Reporting suspected unauthorized access immediately

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

Account Data:

• Retained for the duration of your account relationship plus 30-90 days after account closure
• Deleted or anonymized after retention period unless legal obligations require longer retention

Marketing Data:

• Retained until you unsubscribe or request deletion
• Automatically removed from active marketing lists after prolonged inactivity (typically 2-3 years)

Website Visitor Data:

• Analytics and usage data retained for 26 months (Google Analytics default)
• Cookies expire per their individual retention periods (typically 1-24 months)

Legal and Compliance Data:

• Data required for legal, tax, or regulatory purposes retained for 7 years or as required by law

Backup Data:

• Backup systems may retain data for 35 days before automatic deletion

Deletion

Upon expiration of retention periods, we securely delete or anonymize personal information using industry-standard methods.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information.

Access and Portability

Right to Access:

• Request confirmation of whether we process your personal information
• Obtain a copy of your personal information

Right to Data Portability:

• Receive your personal information in a structured, commonly used, machine-readable format
• Request transmission of your data to another service provider (where technically feasible)

Correction and Deletion

Right to Rectification:

• Request correction of inaccurate or incomplete personal information

Right to Erasure (“Right to be Forgotten”):

• Request deletion of your personal information under certain circumstances
• Exceptions apply for legal obligations, legitimate interests, or contract fulfillment

Restriction and Objection

Right to Restriction:

• Request limitation of processing in certain situations (e.g., during accuracy disputes)

Right to Object:

• Object to processing based on legitimate interests or for direct marketing purposes
• We will cease processing unless we have compelling legitimate grounds

Consent Withdrawal

Right to Withdraw Consent:

• Withdraw consent for processing at any time (where consent is the legal basis)
• Does not affect lawfulness of processing prior to withdrawal

Automated Decision-Making

Right to Human Review:

• Request human review of decisions made solely through automated processing (including profiling)
• DecisionNext does not currently engage in automated decision-making that significantly affects individuals

Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@decisionnext.com
• Mail: DecisionNext, Inc., 3245 Geary Blvd #590608, San Francisco, CA 94159

We will respond within 30 days (or as required by applicable law). We may request additional information to verify your identity before fulfilling requests.

Complaints

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with a supervisory authority in your jurisdiction.

Marketing Communications and Opt-Out

Email Marketing

Subscription:

• You may subscribe to our newsletters and promotional emails by providing your email address
• Subscription constitutes consent to receive marketing communications

Unsubscribe:

• Every marketing email includes an “Unsubscribe” link
• Click the link to opt out of future marketing emails
• You may also contact us at privacy@decisionnext.com to unsubscribe
• We will process unsubscribe requests within 10 business days

Note: Even after unsubscribing from marketing emails, you may still receive transactional emails related to your account or services (e.g., order confirmations, password resets, security alerts).

Phone and SMS

If you provide your phone number, we may contact you for customer service or transactional purposes. We will not use your phone number for marketing without your explicit consent.

Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services not operated by DecisionNext (e.g., social media platforms, partner websites, external resources).

We are not responsible for:

• Privacy practices of third-party websites
• Content, accuracy, or security of third-party sites
• Data collected by third parties

Before providing information to third parties:

• Review their privacy policies and terms of service
• Understand how they collect, use, and protect your information
• Take necessary precautions to protect your privacy

Clicking third-party links is at your own risk. This Privacy Policy does not apply to third-party websites or services.

Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are under 13:

• Do not use our website or provide personal information
• Ask a parent or guardian for permission before using any online services

If we learn we have collected information from a child under 13:

• We will delete that information promptly
• If you believe we have collected information from a child under 13, contact us at privacy@decisionnext.com

Teen Privacy (Ages 13-17):

• If you are 13-17 years old, you should use our services only with parental consent
• Parents may request removal of information posted by minors by contacting us

California Privacy Rights

California Civil Code Section 1798.83 (“Shine The Light” Law):

• California residents may request information about personal information disclosed to third parties for direct marketing purposes
• We do not currently share personal information with third parties for their direct marketing purposes
• To make a request, contact us at privacy@decisionnext.com

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

California residents have additional rights under CCPA/CPRA:

Right to Know:

• Categories and specific pieces of personal information collected
• Categories of sources from which information is collected
• Business or commercial purposes for collecting information
• Categories of third parties with whom we share information

Right to Delete:

• Request deletion of personal information, subject to certain exceptions

Right to Opt-Out:

• Opt out of sale or sharing of personal information
• Note: DecisionNext does not sell or share personal information as defined by CCPA

Right to Correct:

• Request correction of inaccurate personal information

Right to Limit Use of Sensitive Personal Information:

• We do not use or disclose sensitive personal information for purposes other than those permitted by CCPA

Right to Non-Discrimination:

• We will not discriminate against you for exercising your CCPA rights

To exercise CCPA rights:

• Email: privacy@decisionnext.com
• Phone: (415) 340-0934
• We will verify your identity and respond within 45 days

European Union and United Kingdom Privacy Rights (GDPR)

For individuals in the EEA and UK, we comply with the General Data Protection Regulation (GDPR) and UK GDPR.

Your GDPR Rights:

• All rights listed under “Your Rights and Choices” section above
• Right to lodge complaints with your national data protection authority

International Data Transfers:

• DecisionNext is based in the United States
• Your information may be transferred to, stored, and processed in the United States and other countries
• We implement appropriate safeguards for international transfers, including:
  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions where applicable
  • Other legally recognized transfer mechanisms

Data Protection Officer:

• For GDPR-related inquiries, contact us at privacy@decisionnext.com

Nevada Privacy Rights

Nevada residents have the right to opt out of the sale of certain personal information to third parties.

Note: DecisionNext does not sell personal information as defined by Nevada law. If this changes, we will update this policy and provide an opt-out mechanism.

To exercise Nevada privacy rights or ask questions, contact us at privacy@decisionnext.com.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

DecisionNext, Inc. 3245 Geary Blvd #590608 San Francisco, CA 94159 Phone: (415) 340-0934

Email: privacy@decisionnext.com

General Inquiries: info@decisionnext.com

Data Protection Inquiries:

For privacy-specific questions, use privacy@decisionnext.com to ensure prompt routing to the appropriate team.

We will respond to inquiries within 30 days (or as required by applicable law).